Thinking of Hiring a Ghostwriter? Here’s Help!


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by Linda Van Fleet

What do presidents, candidates, political debaters and Internet Marketers have in common? Writers. We all need innovative content.

The political leader engages a speech writer; the webmaster outsources to a freelance article writer. Both entities are ghostwriters who receive no credit for his work. The speaker or webmaster receives all the glory.

Ghost/speech writers have been hired by our political leaders for 100’s of years. It has been reported that Alexander Hamilton was the speech writer for George Washington. If that is factual, then Alexander Hamilton is probably the most famous ghostwriter of all times.

A ghostwriter is a writer who works for compensation and upon completion of the project gives up all rights to the work. Almost all people in government use ghostwriters to write their memoirs, correspondence and speeches. Many webmasters use ghostwriters to write their web content because they either don’t have the time or talent to keep their website updated with original, tailored content.

In this article we are going to explain the process of hiring a ghostwriter to write those unique articles for your site. Following are a few tips to help with the process:

Be prepared. Do not contact a ghostwriter without being aware of what you need. Do you require technical data? Will the articles necessitate in-depth research? How many words do you want? What idea do you want the article to impart?

Don’t tell the ghostwriter to “write me an article on dieting” – a subject that has thousands of subtopics and methods. If you don’t understand what you want I can guarantee you the ghostwriter will not delight you, no matter how much they charge or how experienced they are. They are writers, not sorcerers.

Be professional. If you desire to employ a freelance writer but you are clueless as to how much they charge or how they work you could end up losing your shirt. Hop over to Google and look up “custom articles”, “freelance writers” and “ghost writers” to see what the going rates are.

When you see what the “going rate” for ghostwritten articles is you can develop your budget for the expense. Or, after the research you may determine you can’t afford a ghostwriter.

Ask for an estimate. Many times internet sites will publish their rates so you can easily determine what the project will cost. At other times you may need to ask for a quotation.

Or, perhaps you are posting on one of the freelance websites such as elance.com or getafreelaner.com. As indicated in Item #1 – Be Prepared. Cover the following points in your query or posting: a) article length (words) b) article Topics c) deadline for the finished work d) your budget for article writing, and e) the method of payment.

Be Very Specific. What do you want? Whether you believe it or not there is a difference in “content articles” for your visitors to read and “keyword articles” written to improve your SEO (search engine optimization).

Maybe you want both. If so, does the ghostwriter have skill in creating people-pleasing content that will also delight the search engines and boost your search engine position?

Keep your bottom line in view. Don’t overpay for your articles. Always keep accurate records of income vs. expenditures and remember that the reason you are employing a freelancer to write those unique custom articles for your website is to increase the traffic, thus the earnings, to your website.

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Posted on November 25, 2008
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